What is a mADZite™?
mADZite is short for "Mini-AD site".
A website consists of many pages og information about a company. In contrast, a mADZite is only ONE page, a display ad about the companie's products or service.
Potential customers are looking for SOLUTIONS to PROBLEMS. That is the ONLY reason that people buy anything. Their clothes, their car, housing, food, even mates. People have a problem, and they're looking for someone to solve it.
Before the Internet, companies used display ads in newspapers, magazines, the phone book, to catch a customer's eye; to inform him of their business; to tell the customer, in a quick 5-10 seconds, "Hey, we can solve your problem! Call us today!" But the bigger the ad, the more expensive it became for the company to advertise.
Enter the Internet. With the elimination of having to print anything, one would think that companies had found the ultimate advertising medium. Free from the high cost of printing, the ease of changing their message, and the unlimited reach of their message, advertisers would seem to have the perfect medium.
But the Web offers unique challenges. Conventional wisdom was that, "You need a website to promote your company." And because of the low cost, companies became obsessed with creating websites that tell the entire story of their company. The problem: NOBODY CARES.....CUSTOMERS ARE LOOKING FOR SOLUTIONS, NOT HISTORY LESSONS. People don't have time.
A mADZite™ is a display ad, the equivilent of a ½ page phone book ad. Capable of displaying your logo, products and services, photos, graphics, hours of operation, types of payments received, a mADZite can provide a potential customer with a quick answer to his question,"Can you solve my Problem?'
mADZite is short for "Mini-
A website consists of many pages og information about a company. In contrast, a mADZite is only ONE page, a display ad about the companie's products or service.
Potential customers are looking for SOLUTIONS to PROBLEMS. That is the ONLY reason that people buy anything. Their clothes, their car, housing, food, even mates. People have a problem, and they're looking for someone to solve it.
Before the Internet, companies used display ads in newspapers, magazines, the phone book, to catch a customer's eye; to inform him of their business; to tell the customer, in a quick 5-
Enter the Internet. With the elimination of having to print anything, one would think that companies had found the ultimate advertising medium. Free from the high cost of printing, the ease of changing their message, and the unlimited reach of their message, advertisers would seem to have the perfect medium.
But the Web offers unique challenges. Conventional wisdom was that, "You need a website to promote your company." And because of the low cost, companies became obsessed with creating websites that tell the entire story of their company. The problem: NOBODY CARES.....CUSTOMERS ARE LOOKING FOR SOLUTIONS, NOT HISTORY LESSONS. People don't have time.
A mADZite™ is a display ad, the equivilent of a ½ page phone book ad. Capable of displaying your logo, products and services, photos, graphics, hours of operation, types of payments received, a mADZite can provide a potential customer with a quick answer to his question,"Can you solve my Problem?'